Tourism and Environmental Sustainability

By January 2015 the world’s richest 80 people had as much wealth as the poorest 50 per cent of the world’s population. It is a global unevenness through which the barriers to in-migration of Third World migrants to wealthy First World nations go ever higher, while the barriers to travel in the reverse direction are all but extinct.

So how exactly does tourism contribute to narrowing this glaring inequality between the rich and poor? Are ever-expanding tourism markets a smoke-free, sociocultural sensitive form of human industrialization? Is alternative tourism really a credible lever for reducing global inequality and eliminating poverty?

This course on Tourism and Sustainability critically explores the most significant universal geopolitical norms of the last half century – development, globalization and sustainability – and through the lens of new forms of tourism demonstrates how we can better get to grips with the rapidly changing new global order. The fourth edition has been extensively revised and updated, and benefits from the addition of new material on climate change and tourism.

Strategic Marketing in Tourism

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms.

This course "Strategic Marketing in Tourism" focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The course explores the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism subsector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.

Strategic Management in Tourism and Hospitality

The course aims to provide students with a more in-depth knowledge of various strategic management theories and their applications in general as well as within organizations in tourism and hospitality sector. Both micro perspectives and macro perspectives of strategic management will be treated during the course.

As micro perspectives, theories of Quality Management, Lean philosophy, Learning & Knowledge Management, Business/Organizational excellence, Strategic Human Resource Management will be introduced, including the main concepts, principles, methods and techniques that can be applied in relation to organizational strategic change and improvement programs. As macro perspectives, different internationalization strategies as well as the factors that influence the internationalization processes will be handled.